reader profile

• He/She will range from 16 - 24
• there will be 60% who will listen to this type of music and 40% who will listen and will be interested in this type of magazine and will want to learn and get involved in this type of genre due to the fact that this type of genre is not widely popular due to it being an american culture.
• 80% will be male and 20% will be female.
• They will be interested in hip hop culture which will effect their appearance and they will more likely be wearing baggy clothes and hats or also known as 'snap-backs' 
• He/She will always have some sort of device to listen to music on the go and will be using high quality equipment to listen such as dre beats headphones which is very popular in the hip hop community.
• He/She will use social networking sites such as twitter or Facebook and most update will consist of hip hop song lyrics with a powerful meaning.
• He/She will also use sites such as YouTube to find upcoming artist to hit the rap scene
• The reader will use american slang that is used in the hip hop culture.
• The reader will be interested in basketball, break-dancing and graffiti which are part of the hip hop culture.